Mission & Vision

ABS Company Description

Description


Align Business Solutions - Business Description

Align Business Solutions is a fitness business management and education company based in Singapore. We provide business solutions to support your business growth in Singapore and globally. We take care of your non-core but critical functions so you can focus on growing your business. Our primary objective is to provide knowledge and skills needed to shorten the learning curve and to scale up the business, creating a culture of accountability and an environment of process. We believe in a hands-on comprehensive approach to fitness centre management that is supported by experienced professionals in the industry. The first step is to understand where you are in your business and then to recommend the best possible solutions to help ALIGN the gaps or course correct areas of inefficiencies.

Our Mission

To help clients develop the right strategy, motivation and accountability required to ace their business and personal lives.

Our Vision

To align and enhance the perception of business.


Biography

working together to achieve great results


Siva Kumar
Founder & CEO

Born and raised in Singapore, Siva Kumar graduated from Western Sydney University with a Bachelor of Engineering Management specializing in Engineering and Business Management. Siva started his career at California Fitness and gradually moved to being part of the Senior Management Team.

Siva’s achievement includes being the General Manager of Fitness First, District Manager of True Yoga and Fitness, Area General Manager of Anytime Fitness and Country Manager of Real Yoga. With more than 19 years of successful experience, he has a passion for innovation, success, and building a better business. He was also involved in setting up the first 24hrs franchise fitness, Snap Fitness in Indonesia from initial stages including both the backend and forefront staffing and operation, building a formidable sales Team that produced a very successful record breaking presales in Asia.

His key areas of expertise are sales training, coaching, mentoring, strategic business planning which includes sales, marketing and business management. He is a collaborative leader who develops and empower high performing individuals and sales teams to exceed expectations. He has successfully improved and implemented winning sales process and system that has turned business into a positive direction for many shareholders.

He is now the founder and CEO of Align Business Solutions which is a fitness, Business Management and education company for all fitness professionals including business owners to scale up and grow their business profitably.


Derick Wong Chee Mean
Head, Operations & Business Development

Born and raised in Singapore, Derick Wong graduated from Institute of Technical Education with a Higher Nitec of Electronics Engineering specializing in Microwave and Communication. Upon completing his National Service early 2003, Derick started his full-time career at Telecommunication Pte Ltd and gradually moved to being part of the Management Team at a couple of fitness companies. 

Derick’s achievement includes being the Assistant Operation Manager of California Fitness, Operation Manager for True Fitness, Area Club Manager for Real Fitness (Myanmar) and recently the Club Manager for F1 Fitness at Novotel Yangon Max. With more than 10 years of successful experience, he has a passion for learning new things, sharing ideas, and building a better team for better business success. He was also involved in setting up Marketing & Sales Strategies in Myanmar with an existing team, including to re-train both the backend and forefront staff, building a formidable sales Team that produced a very successful change in approach to bring in beautiful numbers.

With Sales, Marketing and Operational Management as his key areas of expertise, he is also into strategic business planning and understanding the books as well.

He is a natural leader who listens and rally underperforming individuals and Teams to improve swiftly, exceeding expectations at every turn. He has successfully improved and implemented winning operation & sales system, which has made businesses positive for many owners & partners. 


Perfection is not attainable,
but if we chase perfection we can catch excellence.

- Vince Lombardi

Our Mission

To help clients develop the right strategy, motivation and accountability required to ace their business and personal lives.

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